One of the biggest changes that I made in this year's Academy of LDS Dentists Spouse Program was to create a postcard that portrayed the excitement and happiness that Rebecca M. and I had about the program. In previous years the only advertising done for the Spouses' was something like this:
As you can tell, the program was in desperate need of a major face-lift. After working several weeks with the stellar Visual Communications department of Continuing Education, we came up with this:
FRONT SIDE:
BACK SIDE:
It was a huge difference. I cannot believe the amazing feedback that Rebecca M. and I received about this postcard. We did two mailings. One in May, which consisted of about 6,000 postcards sent to our largest compiled dentist lists. The second mailing was sent at the beginning of July, and we only sent out about 800 to past spouse attendees and future prospects.
Working with this conference has taught me how important it is to market. Our registrations were up about 10 people total. However, we had more than 10 first time attendees there, which meant that the change in marketing this year made a difference.
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